Tendence 2009 一、展 会 时 间：2009年7月3日-7日 二、展 会 地 点：法兰克福国际展览中心（Messe Frankfurt） 三、两大品牌：Collectione--春夏季流行趋势前瞻 Tendence--引领秋冬季时尚潮流 四、两大活动：Design Annual--年度设计大赛 Taste it!--美食体验活动 五、展览面积：123，000净平方米（预期） 六、参展商：3250家（预期） 七、专业观众：94000人次（预期） 八、展 会 介 绍： 自2008年法兰克福展览有限公司对法兰克福国际秋季生活时尚消费品展览会（Tendence Lifestyle）作出重大改革,既该展将与原有法兰克福国际夏季消费品展览会（Collectione）同期同地举办，根据买家对采购周期的要求，2009年展览会时间定为2008年7月，产品类别不变。新增两大活动年度设计大赛和美食体验活动为展览会锦上添花。 四大品牌在Decorate Life的大品牌下同时举办，其中Collectione和Tendence专门针对贸易观众。Collectione为中等至大宗采购的买家提供了专业采购的平台，为零售连锁、百货公司、DIY商店、建筑供应商和花园中心的最高决策者以及高端买家专门打造了一个下订单的机会，展会聚焦于来年的春季和夏季的流行趋势，是下一季春夏新品发布的一个重要机会。Collectione 2008期间，法兰克福展览有限公司将通过增设“户外生活方式”的平台着重打造更为精彩纷呈的花园家具展区。Tendence吸引了贸易行业所有部门的观众，这些观众30%来自德国以外的国家，他们将Tendence作为当年的秋冬季、圣诞节最为重要、大型、国际化的一个商业贸易平台以及国际贸易最前沿的一个下单的展览会，同时下一季的新产品在此第一时间发布。 九、展 出 内 容： ● 餐桌、厨具和家用品世界：玻璃、瓷器、陶瓷、金属器皿、烹饪器具、餐盘和油炸锅、小型电器、烘培器皿、家用清洁设备及器皿、厨具趋势、厨具附件和纺织品、美食商店等。 ● 礼品世界：国际礼品系列、文具、皮革制品、游戏、工艺品及手工艺品、烟具、画、蜡烛、制造的和收集的限定版的礼品、手工雕刻系列的产品、原创设计和流行的礼品、季节性的装饰品、当代工艺品、服装和珠宝等。 ● 室内装饰世界：乡村住宅、民族家具和附件、有设计的家具、家居附件和纺织品、室内灯具、个人的家具、经典家居附件、画及画框、浇铸的镜子、家具、家用附件、家用纺织品、室内灯具等。 组展单位：北京天创世元国际商务会展服务有限公司 Beijing tcsy international commerce exhibition service co., Ltd 联系地址：北京朝阳区西坝河七圣路6号 邮编：100028 NO.310, Qinquan ,Unit 6, Qisheng Road, Chaoyang District, Beijing 电 话：010-64205078、64287817、64205077 传 真：010-64287883 联 系 人：赵文 先生 MSN: tcsyhuizhan@hotmail.com网 址： http://www.tradeexpo.com.cn2009年法兰克福国际消费品博览会展期行程 ************************************************************************************* 07月01日 北京（上海）/法兰克福 汽车/飞机 （周三） 乘国际航班飞往法兰克福，抵达后导游机场接机，入住酒店休息。 ……………………………………………………………………………………………………………… 07月02日 法兰克福 汽车 （周四） 早餐后，乘车前往展馆，布展。 ……………………………………………………………………………………………………………… 07月03日 法兰克福 汽车 （周五） 早餐后，乘车前往展馆，参展。 ……………………………………………………………………………………………………………… 07月04日 法兰克福 汽车 （周六） 早餐后，乘车前往展馆，参展。 ……………………………………………………………………………………………………………… 07月05日 法兰克福 汽车 （周日） 早餐后，乘车前往展馆，参展。 ……………………………………………………………………………………………………………… 07月06日 法兰克福 汽车 （周一） 早餐后，乘车前往展馆，参展。 ……………………………………………………………………………………………………………… 07月07日 法兰克福 汽车 （周二） 早餐后，乘车前往展馆，参展、撤展。 ……………………………………………………………………………………………………………… 07月08日 法兰克福/北京（上海） 汽车/飞机 （周三） 早餐后，市区观光购物，之后乘车前往机场，办理登机手续，乘国际航班返回国内。 ************************************************************************************* 注：因存在不可预见之因素，我公司保留对行程、适当调整之权利； 我公司保留对此行程的最终解释权。 人员费报价含如下服务 1. 全程四星级酒店及酒店内自助早餐； 2. 每日午、晚餐：展期午餐送盒饭，盒饭标准为3菜（2荤1素）＋1个软饮或水果，晚餐为中式团餐，标准为6菜1汤，餐后水果；展后为中式午晚餐，标准为6菜1汤； 3. 自布展日起至展览结束日止每人每天矿泉水1L，并提供相应纸杯，展后每天提供适量饮用水； 4. 全程提供旅游用车，专业司机； 5. 境内中文陪同； 6. 司机、导游小费； 7. 旅行社责任险。 酒店位置： 距市中心广场4公里，属于市中心范围内酒店，距展馆约6公里 酒店设施： 435间房间， 2005年新装修过，25层，4个餐厅，商务中心，宽带上网，桑拿，涡流浴 房间设施： 分开的床，咖啡壶，吹风机，熨斗，保险箱，浴缸，电视，宽带上网，付费电影，房间服务，迷你吧，电话 酒店信息： 位于市区，距离法兰克福火车总站4.2公里、市中心3公里、展会6公里、机场约15公里 酒店为25层高楼。 购物和娱乐：酒店位于市区，周围是居民区，有餐馆、商场等设施。 Final Report for the Trade Press Decorate Life (Jul 16, 2008)
New Decorate Life combined autumn show attracts 70,000 visi-tors to Frankfurt Fair and Exhibition Centre
Another five-percent increase in the number of foreign buyers – over one in three visitors comes from outside Germany
Downbeat economic forecast for Germany
With around 70,000 visitors from all over the world, the new Decorate Life combined show exceeded the number of visitors predicted by the organisers, Messe Frankfurt, before the doors opened. "With this de-but, we have laid a solid foundation for the next events. The good re-sponse from the international trade shows that we are on the right track with our concept. Unfortunately, the unfavourable economic de-velopments in recent weeks have had a negative impact on the num-ber of German visitors", said Dr. Michael Peters, Member of the Board of Management of Messe Frankfurt. "We are aware that we still have much to do with our new combined show." Encouraging is the further increase in the level of internationality on the trade-visitor side. 35 percent of buyers travelled to Frankfurt from outside Germany. This represents an increase of six percent com-pared to Tendence 2007 with double-digit rates of growth being re-corded by many countries including Italy, Portugal, Turkey, France and Switzerland. Also well represented were Japan and the entire Middle East. The trade-visitor quality was also good and was re-flected, inter alia, by an unchanged, high level of purchasing and de-cision-making authority. Buyers awarded the range of exhibits top marks in terms of variety and quality. Moreover, 88 percent said they had also achieved their goals for the fair this year and were satisfied to extremely satisfied with the products to be seen. In contrast to this was the decline in the number of German dealers, which can be traced back primarily to the downbeat economic prog-nosis. 19 percent of German visitors rate the current economic situa-tion as being poor, which represents a decline of six percentage points compared to Tendence 2007 and seven compared to Ambi-ente in February 2008. The industry sees the coming months even more pessimistically with 41 percent of all companies polled saying they consider the current economic situation to be bad. Thomas Grothkopp, General Manager of the German Association for Tableware, Household Goods and Home Culture (Bundesverband für den gedeckten Tisch, Hausrat und Wohnkultur e.V.), Cologne, noted: "The Decorate Life combined show necessarily suffered from the down¬turn in demand following the European Cup and the energy-price explosion. The fact that fewer orders were placed than many exhibitors would have liked is due to the difficult sales situation. How-ever, from the point of view of our trade association, the current situa-tion also represents a chance: a chance to look for new suppliers and products, to discern new trends and to gain inspiration from the high-end design of The Design Annual." Table and kitchen: activities and design for the trade
There were also plenty of opportunities to find inspiration in the Table & Decoration product segment in Hall 4.0 of Tendence. For example, at the Taste it! special exhibition for professionals. "Once again, Taste it! did more than justice to its name. It whetted the appetite for an emotional and active product presentation. To this end, there was a two-part programme that offered practical tips by professionals for professionals in the morning and gave visitors the chance to look over the shoulder of celebrity chefs during the afternoon. Cooking is 'in'. And the sector can take advantage of this to put greater emphasis on products for the table and kitchen", said Thomas Kastl, Director of the Table, Kitchen and Housewares Section at Messe Frankfurt. Foodvision GmbH used the Taste it! area to present the Kitchen In-novation Award for the second time. "Winners from other sectors who would otherwise attend other fairs felt completely at home in the envi-ronment of Taste it! for professionals. For us, it was a highly success-ful event", confirmed Harald Schultes, General Manager of FoodVi-sion GmbH. Also, Werner Weiherer, General Manager of Porzellan-fabriken Christian Seltmann, was pleased with the response to the cooking show with Alfons Schuhbeck organised by his company. "The joint presentation by Königlich Tettau, Seltmann-Weiden and Alfons Schuhbeck gave the company and our sales partners an incredible image boost. You have to be active to be successful. Doing nothing results in nothing." High-end design from the Far North
That high-grade design is growing in popularity was very clearly to be seen in the great interest shown by trade visitors in the new Nordic Design Area where six brand-name companies from Scandinavia – Iittala, Menu, Normann Copenhagen, Rosendahl and Stelton – made a joint presentation in Hall 4.0. Ulrich Edeler, Sales Manager of Deutschland Stelton A/S: "Nordic design has enjoyed growing popu-larity over recent years and is also making very good headway in Germany. This success is only guaranteed when both function and design are first class. And that's the case with us". "We are very, very pleased with the course of business at the fair", added Peter Husted, Sales Manager of Normann Copenhagen. "The visitors were very surprised by the presentation. The identical appearance of the stands gave the impression of a design landscape in which the products could be displayed to great effect." Jan Piet Bütehorn, Sales Manager Germany of Menu A/S, seconded this opinion: "The 'Nordic Design' concept was given a very good reception. It helps customers find their way around. Customers want to see and experience the products." Home design: success through quality and concept The exhibitors in the Interiors & Decoration section generated a high degree of enthusiasm in the trade thanks to the high quality and so-phisticated concepts offered. Bernd D. Ehrengart, Managing Partner of furniture and home-accessories manufacturers Lambert in Mönchengladbach, said, "Compared to the last, very satisfactory fair, we have noted a further increase in sales, which yet again shows that anyone offering quality and innovations has a good chance of suc-cess. Those who do their homework are likely to come away on top. New collections and original stand concepts awaken visitors' curios-ity. I am very much in favour of the new concept of the event." Par-ticular interest was shown by the trade in furniture and home acces-sories that combined elegance and quality with design and identity. Thus, Dr. Hartmut Bretz, Managing Partner of Bretz Wohnträume GmbH, commented: "We presented our new collection – Collection Bretz Art Couture 2009 – for the first time at Tendence in Frankfurt and received 100-percent confirmation from trade visitors that our de-sign strategy is spot on. We are highly delighted with the new dates of the fair in early July, which is perfect for supplying our customers when the season begins in early September." Appealing to the sector, he added: "For 2009, we hope that even more internationally re-nowned exhibitors from the premium design segment will opt to ex-hibit in Frankfurt and thus make their fair even more attractive to in-ternational visitors." Changing the dates of the event to the beginning of July was given a particularly warm welcome by regular exhibitors and considered to be a step in the right direction. A convinced Detlef Klatt, General Man-ager of Living Interior Design GmbH, said, "We are overwhelmed by the positive echo. All of our fears about bringing the dates of the fair forward have been allayed. The customers are buying and our turn-over had reached gigantic levels by the half-way point." Sibylle Erler, Marketing & Sales at SIA, added, "We rank among the proponents of the new dates and the result leaves no doubt but that we were right. Sales are up on last year and we are very pleased. Once again, this year's fair has confirmed our impression that dealers who take the initiative and think in conceptual terms are particularly successful and well rewarded for their courage." Loft, the section standing for individual lifestyle, design and the avant-garde also clearly shows that innovation is the basis of success. Dis-cussing the move to July, Florian Müller, Sales Manager of lifestyle manufacturer, Fatboy® the Original B.V., said, "The Fatboy concept was once again spot on: our open stand with fascinating products that capture the spirit of the times induced customers to spend time with us and, in particular, to place orders. The result: an incredible number of orders as confirmation." Design-oriented concept providers, such as Raumgestalt, Konstantin Slawinski and Pling emphasised that holding Tendence in July offers the potential needed to generate en-thusiasm in the trade with modern and emotional products created by designers. However, it is also essential that the trade, manufacturers and Messe Frankfurt take joint action to make consumers more aware of the finer things in life. A step in this direction was the new Next area where presentations were made by young companies from the design scene, which are currently in the process of carving out a niche for themselves on the market. Carolina Jasson, founder of HAPPYsthlm design AB, Sweden, said she had been impressed by the professionalism and propensity to order of visitors who were look-ing for something special and came up trumps on her stand. Gift articles: impress trade visitors with new ideas
Once again, Tendence also demonstrated its importance as a new-products and trend platform for the specialist retail trade – exhibitors with new products and original ideas were able to score points among trade visitors. The first place to go in this connection was the Young & Trendy section in Hall 5.1. "We were able to surprise lots of people by presenting new products and this generated a good response. After all, customers come to the fair to find something new. Follow-up or-ders for familiar products can be made easily and less expensively from the office. We see the new timing for the fair in a positive light because it gives us more time to react to changes in order patterns for the Christmas business", said Peter Reisenthel, General Manager of Reisenthel Accessoires. Klaus Heikenfeld General Manager of Räder Wohnzubehör, also confirmed the importance of Tendence as a must for all buyers looking for new products. "We are satisfied – by the halfway point, we had rang up more sales in comparison to the previous year. We sent out catalogues in advance. Now the custom-ers are coming to see the products at the fair." Quality, high-grade materials and a good finish continue to play a ma-jor role for gift articles. Exhibitors from the Gifts Unlimited section made a great impact with the combination of design and quality. "Ex-clusive products distinguished by high quality are in demand. The echo from the trade has been good because customers are looking for certainty and reliability from the manufacturers. Visitor quality was good across the board", reported Hamid Yazdtschi, General Manager of Gilde Gruppe, one of the biggest exhibitors at the Decorate Life combined show. Jewellery: who dares wins
Special and individual pieces are also in demand in the jewellery segment – surprising customers and showing a variety of new prod-ucts represent the key to success for exhibitors in the Carat section. "We did some very good business at the fair. We are very pleased with the orders taken and have been able to gain a relatively large number of new customers. It is important to find the sensitive point; consumers want to be surprised; they take their decisions spontane-ously. Hence, we endeavour to encourage our customers to take risks because, according to our observations, consumers take a posi-tive view of such things", said Marion Stolp, General Manager of Kreuchauff Design. As well, Nils Eckrodt, Managing Director of Coeur de Lion, is taking a positive view of the forthcoming autumn / winter season: "We have enjoyed some very good business at the fair. The next season is likely to be very good for us, too, because we have been able to present many new products here." Collectione: exhibitors pleased with order level Many professional buyers took advantage of Collectione to order products for the 2009 spring and summer collections. Ferry Mulder, General Manager of Exotica Cor Mulder GmbH, was pleased by the number of orders placed with his company: "The new combined show came up to our expectations. We are very pleased with the orders placed – our results are better than at the last Collectione." Klaus Peitzmeier, General Manager of Haymann GmbH & Co. KG, also spoke positively about the course of business at the fair: "With only a few exceptions, we saw all of our key accounts. We also had lots of visitors from outside Germany, especially France." The large number of international visitors was also noticed by Peter H. Koll, Sales Man-ager Germany, of Spanish company Vidrio Ecologico s.l.: "Nine out of ten visitors came from abroad and were ready to order. The Balkan countries and East Europe are developing rapidly at present and are characterised by a highly optimistic outlook." Holding Collectione and Tendence at the same time and place also gave exhibitors the chance to gain new customers and to cut costs. "Thanks to the change, we received visits from a mixture of bulk buy-ers and smaller businesses. We can serve both and now do so at the same time", said Arend Mosterd, General Manager of Esschert De-sign B.V. This opinion was seconded by TEL International B.V., The Netherlands. General Manager Peter-Jan Tel said: "Visitor quality is high. The professionals are here. By holding the two fairs at the same time and place, the degree of attraction for international visitors has risen significantly compared to Collection when it was on its own." New Outdoor Living trade fair
For the first time, Outdoor Living provided an independent platform for garden furniture and accessories, outdoor ceramics and garden deco-rations. Here, for example, MBM Münchener Boulevard Möbel GmbH presented high-quality furniture for indoors and outdoors. Roland Stoiber, Marketing and Export Manager of MBM, was enthusiastic about the première: "We are pleased with the concept of the Deco-rate Life combined show. The new dates are super because they open the season at an early time and give us the chance to present all of our new products." About the new combined show, he added, "Holding Collectione and Tendence at the same time and place is perfect because, thanks to the bigger range, customers have a greater incentive to come to Frankfurt for the fairs. The number of visitors to our stand was also good. On the one hand, we are pleased with the many new contacts. On the other hand, a large proportion of our regular customers took advantage of the event to see us." The next Decorate Life combined show will be held from 3 to 7 July 2009. |
袜易通 | 帮助中心 | 加入收藏 | 设为主页 |
搜索排行榜：袜子批发
